The Harajuku ward in Tokyo has become known for its forward-thinking fashion in the post-WWII era. It is internationally recognized as the Japanese epicenter for young people and fashion. The designs are all about street fashion — not things you would find in a traditional department store, but things that are often created by and for teens and young adults. Because of this, trends come and go almost instantly in the streets of Harajuku; however, the dark gothic and the pink, frilly lolita fashions remain a popular fixture from year-to-year.
Though its roots are firmly planted in Tokyo, Harajuku-inspired fashion has spread across the world, including the United States. While it may not be as vibrant as what you would find walking down Takeshita Dori, Harajuku fashion has made quite the splash this side of the Pacific. Many Americans designers are now incorporating frills, bows, and big skirts to their lines and Harajuku fashion’s recent popularity surge has caused these designers to focus much of their attention on new styles of Japanese-based Harajuku fashion.
This year’s Harajuku Fashion Show will be sponsored by Smak Parlour. Smak Parlour is a fashion boutique located in Old City, Philadelphia that specializes in women’s clothing and accessories. Their beloved boutique handles all things fierce and feminine for tourists and locals alike.